Ensures messaging and design of program is strong, consistent, in line with audience and brand guidelines, and agreed-upon content and fundraising strategy.

Handle day-to-day communications and relationships with channel managers and agencies.Manage the development, production, and execution of the planned gift stewardship and cultivation program across all channels (including print, digital, webinars/events).You will stay on top of trends in the marketing and planned giving space and be a vital part of a dynamic, expert, and growing team with a deep commitment to MSF’s mission. Using analytics and research to identify opportunities for optimization and innovation, you will drive program evolution and support annual planning, budgeting, and setting KPIs.

You will also help take our digital lead generation and qualification programs to the next level. You will collaborate with channel managers and agencies to cultivate, solicit, and steward current Legacy audiences and to market Planned Giving products to prospects in Mass, Midlevel, and Major Gifts. This role drives integration by managing Planned Giving marketing campaigns and automated journeys across all channels, including mail, email, telemarketing, and digital advertising. Working closely with the Associate Director of Planned Giving, you will help drive ambitious growth goals for an already best-in-class fundraising program.

The Planned Giving Marketing Manager is an exciting opportunity for a collaborative, communications-savvy, and results-oriented candidate with direct response marketing expertise.

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